Today Ralph Lauren teamed up with The Vow by naming Ralph Lauren Romance the sole fragrance partner of the film.
“The moving narrative of The Vow reflects the Ralph Lauren Romance story about true love conquering all and there couldn’t be two better actors than Rachel and Channing to convey this narrative.” - Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide
Ralph Lauren Romance will be the exclusive sponsor of The Vow Red Carpet World Premiere and after-party on February 6th in Los Angeles. A special commercial, shot by the famous photographer & filmmaker Bruce Weber, will be featured in advanced screenings of The Vow throughout the U.S. and Canada. Argentinean polo player, Nacho Figueras, and his wife, Delfina Blaquier, star in the ad which was shot on location at Blaquier’s family’s Argentinean estate, La Concepcion.
The fragrance, which includes Sungoddess Rose, Lotus Flower, DayLily, and Musk “Coeur”, sells on average, one bottle per a minute in the United States.
What a perfect match for the romantic premise of The Vow!